Lorraine C. Ladish is a lifelong communicator and influential leader in women's empowerment. She is the CEO and co-founder of Viva Fifty!, a dynamic online bilingual community dedicated to celebrating life at 50+.
Originally from Madrid, Spain, Lorraine now calls the vibrant community of Sarasota, Florida, home. Being Spanish-American, bilingual, and bicultural enables her to connect with a wide range of audiences. Lorraine has written and published several books with traditional trade publishers, based on personal experiences, covering topics such as eating disorders, mental health, parenting, reinvention, and entrepreneurship.
Lorraine's writing career took an unexpected and bold turn when she moved her skills online in 2009, after losing all print journalism collaborations during the 2008 recession. For the past decade, she has been a prolific content creator and digital influencer, featured by Oprah Daily, Real Self, and AARP, carving out a space for herself as a leading voice in the midlife influencer realm. Even at 60, Lorraine believes she still has much to achieve and create.
Over the years, Lorraine has made an indelible impact on a range of high-profile publications, including NBCNews, HuffPost, AARP, Babycenter, and Mom.com. She has also collaborated with People en Español, La Palma of The Palm Beach Post, Purple Clover, Latina magazine, and Redbook. In 2017, HarperCollins published her latest book, "Tu Mejor Edad," cementing her status as a preeminent authority on embracing age.
Above all, Lorraine is fiercely committed to eradicating ageism and empowering young people, including her children, to embrace every decade of their life with positivity and joy and avoid feeling that their best days are behind them.